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As part of Pepsi's Digital Gateway
Alliance, Scala, Inc. will provide their industry-leading
InfoChannel software suite to control digital menu
boards in theater lobbies and concession areas to
help theaters drive concession sales.
Exton, PA (PRWEB) November 17,
2004 -- Scala, Inc., the leading provider
of digital signage control software, today announced
their partnership with Pepsi-Cola North America in
the Digital Gateway Alliance.
As part of Pepsi's Digital Gateway Alliance,
Scala will provide their industry-leading InfoChannel
software suite to control digital menu boards in theater
lobbies and concession areas. Displayed on 40-inch
LCD screens, menu boards will help drive concession
sales by adapting the menu content automatically at
different times of the day, and featuring different
menu items or pricing based on customer demographics.
Content will be automatically refreshed by Pepsi,
with local control over pricing via the web.
"We're excited to be Pepsi's exclusive
alliance software supplier for digital menu boards",
said Jeff Porter, Scala's Executive Vice President.
"Pepsi customers have a unique advantage to get
special pricing on their Scala digital menu boards,
not available anywhere else."
The key advantages of digital menu boards
include:
• State-of-the-art graphics, animations and
video with dynamic pricing capabilities
• Ability to promote up-selling of bundles and
new menu items
• Increased concession revenue per customer
• Content updates delivered via the Internet
• Local price changes available via the web
• Matinee/evening menus can be automatically
changed based on time of day, day of week,
or special event
"The Scala menu boards provide
incredible amounts of information that is invaluable
to our customers", said Alysia Margiloff, marketing
manager for entertainment food service, Pepsi-Cola
North America. "We're glad to have Scala as a
partner in this program."
Theater owners interested in the Digital
Gateway Alliance can request more information by contacting
Frank Alvy, Frank@idsmenus.com
For additional information or to contact
IDS Menus, please visit our website at http://www.idsmenus.com
IDS Menus is a Certified Scala
Partner
